SCEE announced that the first 500,000 purchasers of PlayStation 3 who registered on the PlayStation Network will each receive a Blu-ray disc movie of Casino Royale, starring James Bond newcomer Daniel Craig. Casino Royale will debut on a 50GB dual-layer Blu-ray disc encoded in MPEG-4 AVC. With a ground breaking collection of added-value features in 1080P High Definition visual quality, and with uncompressed audio features for the best possible audio experience, making it the perfect starter for the PS3.
Darren Carter, VP Brand and Consumer Marketing said,
“The PLAYSTATION Network unlocks the broad range of interactive entertainment features of PLAYSTATION 3. It’s easy to set up, offers free online gaming, has great tools for staying in touch with friends and family, and includes a wide variety of content for download through the PLAYSTATION Store.
All this, and more, will enable users to experience a whole new world of interactive entertainment, and that is why we are offering the phenomenal incentive of Casino Royale, on Blu-ray disc, to PS3 owners who register on the PLAYSTATION Network. Casino Royale not only makes the most of the features and capabilities of the Blu-ray format, but is one of the most exciting and entertaining movies to debut on Blu-ray this year.”
Those who remember the PSP launch in September 2005 will remember that Sony done a similar promotion and gave away 1 million copies of Spiderman 2 on UMD. If you are lucky to get your hands on a console come March 23rd, don’t forget to register!